Marketing a destination is about knowing what does it stand for. For you, for your target group, for your stakeholders. So what does actually Bratislava stand for and why? Seeking the answer, we have created a way how we’re positioning our Slovak capital in the Business Events / MICE marketplace. When we started our work it quickly became clear that castles, culture and culinary experiences would not be the thematic pillars around which to build up the compelling story of the city for MICE.