Every meeting deserves its own moderator. Hans Etman is co-owner of Masters in Moderation, the international booking agency for moderators and facilitators. An experienced moderator himself, Hans focuses on interaction and on return on investment in meetings. He loves an open dialogue between opinions and stays calm even in heated situations. Hans uses haptic principles, proxemic principles and group dynamics to help speakers get their message across and to help the people in the audience voice their thoughts. In his opinion Content can be King, but then the audience is Queen and they should be married in an interactive way. For a participating audience greatly improves the effectiveness of every meeting.