Joe Basic is Founder and Managing Director of MPG leading Marketing and Promotions Agency in Southeast Europe. After graduating from the IVEY SCHOOL of BUSINESS Joe Bašićhas developed over 25 years of experience in North America and Europe. Working with leading companies of the world and region he has generated and implemented many unique and effective marketing strategies that create results. The MPG3 POINT APPROACH has become signature trait and has proven to be a key factor in the success of MPG. Using these proven techniques in RETAIL, DIGITALand LIVE channels MPG creates INSPIRED MOMENTS converting millions of customers into consumers annually.